Transitions Optical


Untraditional thinking can be applied to traditional outdoor—both in terms of production values and placement. The thinking was to turn consumers into walking billboards at prominent events with shirts that adapted to varying sunlight conditions—much light Transitions® lenses. Similarly, tickets to events where Transitions Optical had a presence, also changed color when exposed to UV light. Using thermochromic technology, coffee sleeves were used as a surprising product demonstration.