Transitions Optical Multicultural Toolkit


The Multicultural Toolkit is an online resource for eyecare professionals that assists them with better serving their growing minority ethnic customers and growing their practice through marketing support, community tools, staff training, and more. It offers a blog for ECPs to connect with each other on specific topics and it provides articles with relevant information, as well as other industry resources. The FKQ team completely revamped and in-house developed this site for Transitions Optical.