Digital Media Strategist

Develop, execute and manage display and paid search strategies and tactics for all assigned Clients.

DUTIES AND RESPONSIBILITIES

  • Develop and manage display/paid search strategies and tactics for all assigned clients.
  • Execute search marketing tactics including: keyword research/development, ad copy creation, campaign performance tracking & reporting, testing, etc.
  • Accurately manage campaign budgets to ensure high profitability.
  • Create & review all performance reporting
  • Present performance reports to our clients via phone and in-person.
  • Effectively communicate strategies and performance trends in client communications
  • Monitor and analyze performance trends and develop strategies based on the data.
  • Establish and maintain relationships with vendors through face-to-face meetings, conference calls, and presentations.
  • Continually evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns.
  • Develop and implement best-in-class digital media techniques.
  • Continually evaluate new opportunities for growth and expansion and develop POVs based on new findings.
  • Monitor competitive landscape and industry trends / constantly review the marketplace for new online opportunities.
  • Contribute to senior management communications, concerning online marketing issues and initiatives.

 

REQUIRED EXPERIENCE AND QUALIFICATIONS

  • 2-3 years paid search experience directly managing annual budgets more than $250K
  • 2+ years programmatic display media buying experience annual budgets more than $250K
  • Extensive experience with Google Ads, Microsoft Ads, Google Shopping and Google Analytics platforms
  • Undergraduate degree in communications, marketing or other applicable disciplines
  • Experience with client facing roles and comfortable presenting performance, learnings and optimizations to senior audience
  • Self-managed and exceptionally detail oriented
  • Ability to multi-task in a fast-paced, deadline-driven, dynamic environment
  • Strong analytical and organizational skills

 Reports to: Digital Media Director

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