Interactive

Dollar Thrifty Automotive Group

SOCIAL MEDIA CAMPAIGNS & CONTENT

FKQ has always enjoyed a long-standing relationship with our Client Dollar Rent A Car/Thrifty Car Rental. It is a relationship built on great people and stellar results. Social media is about relationships, and the FKQ Team has built a following and presence in this space without compromise to funding and performance of other key revenue channels. Included are a fan-gated sweepstakes for Thrifty with country star Brad Paisley and a partnership with the Orlando CVB in Dollar’s “Caption This” Contest. The FKQ Team also generates content for both brands for Facebook and Twitter. With FKQ’s expertise and social leadership, Dollar tested a revenue-generating reservation platform within Facebook—an industry first.