Broadcast

CVB

IT'S WHAT YOU WANT

What does a brand sound like? This television commercial for St. Petersburg/Clearwater Area Convention & Visitors Bureau made use of an original soundtrack that we developed to complement the visceral, experiential abundance that this world-class, warm-weather destination offers. In music video style (versus a voiceover), viewers are "invited in" by rich imagery and appealing sound—ahead of planning their own escape—and indelible memories that result.