Broadcast

Badcock

KNOW A JOE

FKQ had consistently used humor to help differentiate Badcock in a category that had become commoditized. So this integrated campaign was a new way to help create that brand separation and merchandise their easy in-store credit as the solution to Joe's clumsiness and bad luck with furniture. Campaign included :30 TV, print, radio, outdoor, promotional microsite, social extensions, point-of-sale and direct mail.